Adding a Casino to Your Sportsbook
By Robert W. · Updated: June 30, 2026
Adding a casino to your sportsbook gives your players something to do between games and on slow days, which keeps them on your platform. What decides your take is the provider's cut: with a casino included at no cut, you keep 100% of what your players lose.
Why a casino strengthens your book
Sports have dead time. Between games and on slow days, players get bored and drift somewhere else. A casino gives them something to do when there is no game to bet, and that keeps them on your platform. For a lot of agents, a real share of the action ends up in the casino.
Where your profit is decided: the cut
Here is the point. Almost any platform can show you a casino. What changes your result is how much your provider keeps of it.
Some providers advertise a low per-player rate and then take a percentage of the casino on top. If your players lose $3,000 in a week, a 10% cut is $300 gone, that week, on a single line. With a casino included at no cut, that $300 stays with you.
One login, less friction
On a good platform, the casino lives next to the sportsbook on one login. A player who came in to bet a game can move to a few hands without making another account or moving money around. Less friction for them, more activity for you.
You control access and limits
Adding a casino does not mean giving up control. You control casino access and limits the same way you run the sportsbook, by player, from one place.
What GameDay is, to be clear
GameDay is a software and platform provider. It does not run the games against your players or hold their money. The digital casino and the live dealer casino are included on both plans, at no cut.
Prove it on your own book
The honest way to see whether the casino moves the needle is to offer it and watch. With GameDay you can do that on a free month with no card. Start your free month.